Selected Work
A collection of work spanning enterprise platforms, design systems, AI experimentation, and customer experience transformation.
Zillow Visual Refresh
Reimagining a trusted marketplace through a scalable design system and unified brand experience.
Brand Builder
An AI-assisted platform exploring how founders can create coherent brands in minutes instead of weeks.
Museum Digital Transformation
Connecting physical spaces with digital experiences that deepen engagement and learning.
How I Work
I believe the best design teams don't begin with solutions—they begin with shared understanding.
Frame the opportunity
Understand the customer, business, and context before deciding what to build.
De-risk the bet
Reduce uncertainty through prototypes, experimentation, and cross-functional collaboration.
Learn through execution
Measure outcomes, iterate continuously, and treat every release as an opportunity to learn.
Where I Create Value
Organizations typically bring me in when they need to:
Align brand and product around a shared customer experience.
Build or modernize scalable design systems.
Help teams navigate ambiguity during periods of organizational change.
Introduce AI into design workflows in thoughtful, practical ways.
Translate business strategy into products customers trust and teams can scale.
About me
I'm a Strategic Design Leader based in the San Francisco Bay Area with over 15 years of experience helping organizations turn ambitious ideas into scalable customer experiences.
Throughout my career I've worked at the intersection of brand, product, and systems—building the operational foundations that allow teams to deliver consistently across platforms while adapting to change.
I enjoy solving ambiguous problems, bringing people together around a shared vision, and creating the systems that make great work sustainable.
Let's Build What's Next
Whether you're modernizing an existing platform, building something entirely new, or exploring how AI can reshape your product organization, I'd love to connect.