CREATE AN INSPIRING, PRODUCTIVE, AND SUSTAINABLE WORKING ENVIRONMENT.
1: STRATEGY
Every conversation starts with a great idea, a critical problem to solve and often a combination of both. My first order of business is fully articulate the 'what' and the 'why' of a project. Together, we'll define what project success is as well as how success should be measured. A great WBS and feasible timeline help shape budget, resource allocation and realistic expectations.
2: DISCOVERY
Also referred to as research–this phase is often dedicated to collecting all the important information needed to surface the most impactful project insights (and later solutions). User research, brand mission, style direction and test strategy typically surface in this stage.
3. IA & Content Strategy
Content is still king. Understanding data models, editorial timelines and great content ideas up front helps nearly all CMS project run smoother. For most screen projects, leading with mobile-first messaging is a great way to get moving fast and confident.
4: Interaction Design
Critical design details come to light with interaction design. Following a fail-fast approach, various design artifact are produced such as clickable prototypes, wireframes, and flow diagrams to validate design ideas and document key requirements and assumptions for technologists.
5. VISUAL DESIGN
High fidelity mockups, design system guidelines and style bring your brand to life with visual design. Typography, photo treatment, shape and color work their magic and raise great conversation for business and design leaders to perfect look and feel.
6: Programming
Final interaction design, custom CMS creation and API integrations come together and all teams experience the tangible, coded product. With test strategy, accessibility, analytics and IT plans arranged in advance–launch can be the most fulfilling day of the project.
Thoughtful planning and consistent communication truly unlock the power of design. Good design vibes create happy customers, and stakeholders.
