“Expertise is the only valid basis for differentiating ourselves from the competition. Not personality. Not process. Not price."
“Businesses need employees who are engaged, not simply happy with their benefits package."
“Companies need to find out and articulate why they exist–beyond profits, and that is where brand building, business strategy, and design intersect."
"Don't brag about your knowledge of technology– technology is irrelevant because it's a given. Brag about the smart thing you are doing with it."
“As such, the concept of brand has moved from being thought of as nearly an addition to the offering, the logo on the product, to it's acceptance as a representation of the culture, knowledge, and vision that inspires and strategically guides that offering."
“Our canvas size is unknown”
"This is a creative challenge not a challenge to creativity"
